POSITION SUMMARY

Develop & manage brand strategy to enhance brand awareness, maintain brand positioning, and support to achieve the target sales.

RESPONSIBILITIES

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• Monitoring, analysis and evaluate the implementation of brand strategy and marketing plan.
• Create communication and marketing plan for brand.
• Analyse market data, competitor activities sales and distribution data to identify business threats, opportunity in the market to develop action plan/improvement.
• Take an active role in managing and monitoring A&M spending and coordinate with finance.
• Coordinating promotional activities & events in all markets and channels
• Work with internal and external parties to ensure the implementation and execution of marketing 4Ps.
• Familiarity with digital and social media marketing is a must
• Willing to travel frequently

QUALIFICATION

• Bachelor's Degree from reputable national/international university.
• Fluent in both oral and written English is A MUST (equal to min TOEFL 550)
• Minimum ± 3 years’ experience in the field of marketing or marketing support agencies i.e. digital, media, creative.
• Have experience in managing consumer or OTC brands in FMCG or Pharma company or handling FMCG or Pharma clients if from agency.
• Computer/Digital literate.
• Positive attitude, dynamic personality, active person.
• Assertive and broad-minded
• Independently as well as a good team player.
• Good communications and presentation skill.

KEY RESULT AREA

• Marketing Strategy
• Digital Marketing
• Sales performance  
• Market share & sales performance
• Brand Awareness
• A &M management